In a turbulent business environment, the purpose of the company determines its direction of operation. It is very important for an entrepreneur to find the purpose, to mobilize staff to perform their duties and at the same time win the client's agreement.

The lack of purpose within a company creates PROBLEMS and CONSIDERATIONS.

Growth and prosperity are more easily achieved if individuals pursue and believe in a common cause. When every employee perceives the reason for the company differently, it is almost impossible to properly align the actions of the whole team.

It is no coincidence that the largest companies in the world emphasize the formulation and communication of their core purpose. For example, the main purpose of KRAFT is to "help people eat and live better" and of IKEA "to improve the lives of most people".

Regardless of the size of the company, the existence and acceptance of a basic purpose is essential.

The mistake many entrepreneurs make is that they believe that the main purpose of a company should be money. Money is never the main motivation. It is the natural consequence of a proper operation of the business, which creates happy customers.

"Your customers don't buy from you to make you rich."

If you tell them that, they will refuse to support you.

They buy from you because they agree with what your business communicates and lends. As an entrepreneur, you need to give a precise definition of your company's purpose and make sure your staff understands it and is willing to work for it. Then communicate that target to your prospective customers.

You should constantly remind yourself and your employees why the business is operating. Even the best management in the world will never get the full support of the team, if there is no basic purpose.