Social Media is a social interaction between people who create, share or exchange information and ideas over the internet and is an integral part of people's daily lives. Some of their features are that they simplify, improve the speed and breadth of information dissemination as they make it possible to communicate from point to point.

Social Media and Social Networking

The term Social Media often seems to be the same as "social networking". However, there is a significant difference between them. The term social media refers to the means of sharing information, data and communication with the public. They offer one-to-one, one-to-many and many-to-many communication. They also allow for real-time or asynchronous communication.

Social Media and the changes that have taken place

In addition, social media is capable of promoting public opinion by making users receptive and content publishers, while providing social and emotional support. Looking at it from a different perspective, it is clear that social media is an excellent ally in promoting specific ideas and products or services.

The dynamics of marketing science have changed radically since the advent of social media. Businesses have now reduced their investment in channels such as television and radio and are making greater use of social media to get closer to the consumer through interactions. Thus, businesses are able to understand the market needs of the market itself, to a greater extent than in the past.

These interactions do not just stop at understanding the needs of the market and the customer, but create a direct communication between the consumer and the brand. Thus, the consumer feels that he can contact the business at any time and that he can assist him immediately with any questions or clarifications he may need. In this way, the relationship between the business and the consumer is strengthened by creating a strong relationship of trust. If your response to Social Media is commensurate with consumer expectations then it is only certain that it will convey this positive experience to friends and relatives.

How do you utilize Social Media?