Strategy as a word is well known and very common in most of us. We often use it when we want to emphasize or overrate issues that concern us. In our day-to-day lives, therefore, we use phrases such as "during my political tenure, various strategies for the development of the country will be created and executed", "we must create a strategy in order to win new customers", "in order to win, you need a strategic approach», etc.

Etymologically, the word strategy is made up of the Greek words ?Stratos? (=army) and ?igoumai? (= I lead). In Ancient Greece, it signified the science or art of military administration but also the design necessary for the optimal utilization of all resources to achieve the set goals. Thus, Kolokotronis' strategy with the fireball has stayed in history and is taught worldwide at all military academies.

So, strategy, which has become widely known and identified with war and the outcome of battles, is now in our day-to-day life and is applicable to a variety of critical or less important areas. Specifically in the business world and in the marketplace, strategy is often cited and used as a weapon in the marketplace by large or smaller companies, which formulate a strategy in relation to their business capability, in relation to the marketing they apply, in relation to human resources management etc.

In this way, over the last 100 years, great strategies by major companies have been recorded and have remained in history. The certainty, however, is that, when the strategy chosen and finally implemented is successful, these companies thrive and evolve. An example of a great strategy is that of IBM, which is considered a leading computer business. IBM is completely ignorant of competition while simultaneously facing all kinds of challenges. Instead of advertising that it is number one, it elevates the category of products to the potential customer's mind and does not refer to its own models. At the same time, it adopts any new product developments as soon as it shows signs of promise or buys off any new small player that may threaten it. This particular strategy has remained in history as the Strategy of the First.

But the following is also an oxymoron event. While everyone embraces or mentions or implements the strategy, very few ultimately know its true meaning, its definition. Some businesses report, for example, that when a customer comes to their office, their strategy is to open the door for him and offer him water/coffee and cookies. However, the above example is not a strategy but a policy of the company towards its customers. So, everyone defines strategy in their own way. The most common is that the concept of strategy is being confused with tactics, methodologies or procedures that are sometimes used, either structured or fragmented, by businesses. The above may seem an exaggeration, but it has been repeatedly verified when any businessman or executive is asked to define it.

And, as is clear, for a word there can be no more than one meaning, which is correct. After all, what is its meaning, its definition and, ultimately, how is strategy drawn up in the business world?